Whether you're starting from scratch or have a mood or inspiration in mind, the AI engages in a natural dialogue to surface tailored product recommendations. It draws from the entire Home Depot paint catalog to help customers find the perfect colour for their home — and ultimately purchase it with confidence.

For those who prefer a more structured approach, we designed a selection-based flow that allows users to explore colours through visual navigation, curated palettes, and suggested combinations. The hybrid experience means users can switch between guided conversation and manual exploration seamlessly — blending intuitive UI with personalized assistance.

We also built a color refinement flow for users who come in with a specific shade already in mind. Here, they can fine-tune tones, explore related hues, and see how a colour might look in their own space with visualization tools and photo upload options.